WORK EXPERIENCE

Freelance Writer & Editor (December 2014–Present)

  • Regular contributor to Self, SHAPE, Well+Good, Allure, Women’s Health, Daily Burn, Dance Spirit, Dance Magazine, Dance Teacher, and Dance Retailer News
  • Published work for Runner’s World, Women’s Running, Redbook, Brides, NBC New York, Fix.com, PageDaily, The Frisky and BlogHer
  • Creator of running- and fitness-related blog, Ali On The Run, with 3,000+ daily readers
  • Member of Fitness magazine’s “Fitterati” bloggers, selected by the magazine’s editors and online voters
  • Featured as a Fitness magazine “Fit Blogger We Love” and “Best Inspirational Blog” winner
  • Nominated as one of SHAPE magazine’s Top 20 Sports Blogs. 

Digital & Editorial Manager, JackRabbit Sports (April–December 2014)

  • Developed and implemented brand strategy for New York City’s leading running, cycling, triathlon and yoga store
  • Created blog content and managed all social media channels (Instagram, Twitter, Facebook, Pinterest, YouTube and MeetUp). Grew social media presence by 20% in 7 months
  • Planned and scheduled media buys with Time Warner Cable, Hulu and YouTube
  • Created and implemented marketing campaigns and events, including local races, in-store promotions and contests

Editor in Chief, Dance Spirit, a teen magazine for recreational, competitive and pre-professional dancers, with 700,000 monthly readers and 200,000 monthly unique web views (April 2009–April 2014)

  • Oversaw all aspects of the magazine’s print edition, website and social media channels while managing a staff of four editors, one art director and one intern
  • Assigned and edited cover stories, features, fitness, health, mind, nutrition, competition, commercial and dance team sections for each issue
  • Conceptualized, planned and executed a cover shoot and an instructional fitness shoot every month
  • Contributed to the magazine’s online presence with daily blogging, Tweeting and Facebook posting.
  • Editor of the annual Dance Spirit & Dance Teacher Competition and Convention Yearbook supplement
  • Assisted in creating the official partnership between Dance Spirit and “So You Think You Can Dance”

Web Editor, DanceMedia (September 2007–April 2009)

  • Content manager for Dance Magazine, Dance Spirit, Dance Teacher, Pointe and American Cheerleader
  • Shot and edited videos at photo shoots and events for exclusive web content
  • Moderated six active message boards and online communities
  • Assisted with the launch of dancemedia.com, “The YouTube for Dance”

Editorial Intern, Dance Spirit (Summer 2006)

  • Writer, researcher and fact checker for the magazine’s print edition and website
  • Reported from national dance competitions and conventions in New England and NYC

Features Editor (2006–2007), Copy Editor (2005–2007), Staff Writer (2005–2006), The ChronicleQuinnipiac University’s weekly student-run newspaper

  • Assigned and edited three weekly stories, laid out pages in Quark, wrote headlines and copy edited
  • “Best Life/Styles Article” award winner (2006) and “Best Feature Story” award winner (2007)

Advertising InternConcord Monitor, the capital area's leading and award-winning daily newspaper, Concord, NH (2004–2005)

  • Classified Advertising Representative & Assistant Layout Coordinator for the daily layout of the paper and special sections. Implemented and maintained advertising, marketing, sales programs and customer relationships as an Advertising Sales Executive for the Lakes Region territory
  • Managed editorial content and sales for the annual Business Profiles special supplement

EDUCATION    

Quinnipiac University, Hamden, CT

Bachelor of Arts in Journalism, Minor in Spanish, May 2007, Magna Cum Laude

Lambda Pi Eta Communications Honor Society (2006–07); Kickline Team (Captain 2006–07; Team Member 2003–07); Orientation Leader (2005–07); Studied abroad at Bond University in Australia (Fall 2005)